zandra stratford: RECOVERING ART DIRECTOR
Before I had a dedicated artist practice, I was an Art Director for various ad agencies around the world.
I still love the work of visual problem-solving, and if I’m being honest, I need a job that supports not only my family but my art career as well.
I wanted to find a way that I could do the kind of work that I love with my people. I know lots of artists need help in looking their best to attract the attention of galleries, curators and buyers. It can be overwhelming when you need to have all the things together in order to approach a gallery, submit to calls, and feel good about putting your work out there.
My job is to take all that and make it easier for you.
I’ve worked with artists, musicians, and writers all over the world. I understand creative stories, I know markets, I know how to steer the right signal to the right audience for the right response.
Because I am committed to my art practice, I have limited space with how many clients I can take on each month – so if you have a deadline approaching for a show or some press or an application, please get in touch sooner rather than later and we can talk about your needs and sort out how we can work together.
I have started a Facebook page where I will share tips and resources, offers, and to book my time.
Think of an artist’s brand as well-appointed studio: Colour, lighting, tools, media, all working together to articulate your vision. This process is about identifying solutions in typography, in palette, in visual rhythm which communicates across web and print, event signage and gallery assets.
Your brand needs to be robust and extensible, so that it continues to translate even as your work evolves. We’ll collaborate to find an aesthetic that is timeless, and genuinely you.
I build very clean minimalist websites for artists using Squarespace. I believe the design should take a step back and let your work be the feature. Overbuilt and clever websites are boring and I don’t think you should make anyone have to work to find out more about you, how to get in touch, and most importantly how to see your art.
I encourage everyone to have a social media presence and I can help you get set up.
If you’d like to see more examples of my work I can send you directly to some sites that I’ve had something to do with, otherwise you can see some examples below.
Mostly I want to hear from you and understand the story of your art. Tell me about who responds to it, and what you need from that audience. Then we’ll make a plan to convey that through word and image and design, so that in the end all that’s left is how the viewer feels about the work, and what they’re going to do with that feeling.
Let’s make this happen together.
*I am currently working on a Branding for Artists Workbook and will be sending it out to all subscribers (as soon as I finish it) Please sign up below if you’d like to receive it.
Artists I’ve recently had the pleasure to work with
WORK WITH ME
Here are some package ideas to get you started. All packages will be custom tailored based on your specific needs.
A 12-page digital lookbook of available works that you can send out to prospective galleries. Includes a cover image, 10 portfolio images with descriptions and your bio. You’ll get a web-ready pdf that you can easily send out and a high-res version that you can have printed and drop off in person.
2. EMERGING ARTIST
5-page basic Squarespace website. These can be any 5 pages you like but these are generally the categories most chosen.
– Landing page
– Portfolio (up to 20 images per page)
– Artist Statement
– Featured Projects
I will also help you connect your social media accounts to the site and nag/help you get a mailing list up and running. We’ll work together to make you a site you can be proud of.
3. CREATING YOUR BRAND STORY
Choosing fonts and colours that represent you and your work, creating a wordmark for your brand, business card, and postcard design.
4. ARTIST STATEMENTS + BIOS
Crafting your artist statement, creating your professional bio in 3 sizes 75 words, 150 words, 300 words for easy sharing with media, curators and galleries. I myself am not a great writer so this is where Jordan would step in to help.
5. THE ALL-IN BRANDING PACKAGE
All of the above starting with your brand story, Squarespace website design, artist statements and bios, and lookbook.
It’s completely reasonable to look at these options and think “I’m not ready.” I understand that, and I can help.
We’ll work together over a set period two weeks, six weeks, whatever you need, to walk all the around your brand and how it articulates your career *right now* and in the coming months and years. Together we’ll identify your existing strengths and resources, and innovate ways to make up for what’s missing. The outcome of this is a point by point action plan for you to present and deliver on your creative trajectory
A selection of recent work. Click the images to enlarge and see project details.